The Use of ChatGPT in Business Administration: A Qualitative Student Study

Abstract

The artificial intelligence assistant ChatGPT is one of the most popular platforms in the world, freely accessible to every individual. Its popularity is driven by ChatGPT’s ability to process information extremely quickly and perform various complex and simple tasks that previously required human effort. ChatGPT has begun to be actively used in the field of education; however, several potential negative consequences have also emerged. For example, ChatGPT may negatively affect the learning process: due to students’ high dependence on the AI assistant, their critical thinking and problem-solving skills may decline. In Georgia as well, the AI assistant is actively used within the education system. This article presents the results of a study that describes the positive and negative aspects, challenges, and opportunities of using ChatGPT in the teaching process of the Business Administration program.