გიდი, როგორც პროფესია და მოსაზრებები ტურისტული გიდის პროფესიული სრულყოფისათვის

Abstract

It is widely recognized that the profession of a tour guide is of great importance in promoting the history and culture of the country. The centuries-old culture and cultural heritage of the Georgian people require significant knowledge and skills in order for the tour guide to convey objective and reliable information to tourists, so that they can form an objective view of Georgia, its culture and diverse heritage. Since the Common European Regulation: Tourism services - Requirements for the provision of professional tourist guide training and qualification programmes (2008) has been in force in the EU member states. Accordingly, each member state uses it in practice. This curriculum is approved and shared by UNESCO, WFTGA (World Federation of Tourist Guide Associations) and UNWTO. This article is an attempt to discuss the feasibility of transferring certain experiences in city excursions in European countries, both in terms of new means of transport (bicycle, electric scooter), and in terms of the new offers established in the guide profession in a number of European cities: guide-driver, guide-procurement consultant and guide-lecturer. Moreover, Article 36 of Chapter VII “Regulation of Tourist Guide Activities” of the “Law of Georgia on Tourism” adopted in December 2023 requires changes in the certification of guides and the entry into force of new regulations from June 1, 2025.